Major League Baseball’s 2014 Opening Day is Monday, March 31st. Well, actually, it’s Sunday, March 30th. Oh, wait, it’s actually Saturday, March 22nd.
Do you see the problem here? MLB likes to hold on to the notion that it is America’s Pastime, but the actual time of its Opening Day is difficult to follow which makes it, I’d guess, less likely that even fans will watch. And (pardon my nationalism) it’s not even in America this year. Most teams start on the 31st, but there’s an “Opening Night” game on the 30th, and the first regular season game is on March 22nd, in Australia. Where better to “kick off” ‘America’s Pastime’ than Australia, right? All this means that this ‘big game’ starts at 10pm on a Saturday night here on the east coast. I love baseball’s Opening Day, but I’ll be lucky to stay awake through the 3rd inning of this game.
Joy and I love baseball’s Opening Day so much, in fact, that for 10 years or so we’ve made the day a celebration. I arrange my schedule so that I’m free that afternoon, and Joy takes the day off of work. We subscribe to the Extra Innings package so we can see that first pitch, wherever it is (ought to be Cincinnati every year), and then we watch the Brewers’ game in full. We eat hot dogs, popcorn, and nachos, and we make homemade soft pretzels. I buy, and even drink, MGD in homage to my Milwaukee nine. It is a ritual that marks the arrival of spring and honors one of our shared passions as much as it is about watching the games.
All of this is why I was interested to learn yesterday about this petition to make Baseball’s Opening Day a national holiday. It is, of course, nothing but an advertising campaign for Budweiser, and its pitch-man is the face of the baseball franchise I most despise, former Cardinals shortstop Ozzie Smith. While I like the idea of America taking the day off to watch baseball, I don’t like the idea of another corporate sponsored holiday. And, very, very few people would realistically get a day off anyway. This is empty symbolism and advertising, and nothing more.
And there isn’t anybody paying attention who doesn’t know it. I’m not breaking anybody’s heart with this post. In fact, it’s just one more example of how MLB is terrible at ‘making a splash.’ The beauty of baseball is its regularity; its rhythms and routine. It is present in fans’ lives the way weather is to a weather buff. We’ve seen almost all of this before, we’ll see most of it again, and now and then you see something incredible you’ve never seen before and will never see again! It is a comfortable blend of the past and the future, with intense flashes of the present. MLB seems not to understand that instead of doing something contrived and painfully artificial that doesn’t fit into the confines of the sport’s foundational myths of timelessness and tradition, they ought to do something that settles it easily into its fans, and many non-fans, routines.
I’ve said before, often in a bar making exaggerated claims about how baseball is killing itself, that there is an easy way to make MLB Opening Day a bigger hit. To get this done the league doesn’t need the Cardinals’ class, it doesn’t need the White House’s executive power, and it doesn’t even need flipping Ozzie Smith. Just start the regular season with every team playing games on Sunday. In the afternoon. Is there anything better than Sunday afternoon day baseball? No, there isn’t. This would be 15 games* on Opening Day, and everybody’s team would be playing. Right now there are at least 4 national TV networks that cover games, including all of ESPN’s channels and the league’s own MLB TV. Starting at noon on the east coast and staggering start times until 4 or so on the west coast, you could have a 6 to 8 hour national blitz of baseball on a spring Sunday afternoon. MLB already does this most Sundays in the season, the only difference being that right now they only nationally televise 1 or 2 games of the 15 there are to choose from (the Red Sox and/or Yankees seemingly always being involved in the chosen games).
This solution is doable, and what’s best is that it fits within a narrative baseball cherishes. Forgive me the sugary language, but give us day games in the sun, with our families and friends, remembering the past and hoping for the future. And, fine, make some money by leveraging that beautiful myth on the one day you can probably get even non-fans to care by teaming up with America’s most widely loved pastimes – television and blockbuster beer ads.
You can have this idea for free, MLB, but how about hiring an ‘in-house’ sociologist?
*Only one of these 15 games would be the abomination that is inter-league play.